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Web Re-Design

Re-design of a website can be a very involved process, and it is important to properly plan and consider the necessary factors that will make or break the redesign. Here is a quick look at 21 factors that you should be contemplated.

1. What is the goal of the redesign?

What do you hope to accomplish? It’s always important to have a clear understanding of your reasons and motivations as they should impact the decisions that you make along the way. Without knowing these goals the project will lack direction and you will likely wind up with a website that still doesn’t meet your needs.

2. Is this going to be just a minor upgrade or a complete overhaul?

A redesign could be anything from a minor facelift to an entirely new site. Obviously the time, effort, and cost involved will vary, but first you should determine what types of changes are required for you to meet your goals with the design. If a complete redesign is done you will also want to consider to what extent the new design should resemble the old design. If visitors are coming back to the site, chances are you will want them to notice the new design without feeling like they’ve never been to your site before.

3. What aspects of the current design are most effective?

Most likely there are some things about the current design that work very well, and these may be aspects that you would like to keep or incorporate into the new design. It’s a good idea to make a simple list of your likes and dislikes to help with decisions on the new design.

4. What aspects of the current design are not effective?

Building on point #3, if you are redesigning the site you are bound to want to get rid of some specific aspects of the website or the design. Are there some characteristics of the design that do not accurately portray your business to new visitors?

5. Who are your target users?

During any design process you never want to lose focus on the visitors. By knowing who you are targeting and how you can meet their needs, you will be on your way to building an effective website. What style of design are your users going to like?

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