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On Page Optimization

Understanding On Page Optimization begins with an on-page SEO audit such things as the title and meta description tags.

Depending on your website this can get a pretty exhaustive document, so you’re better served by creating an Excel sheet with your pages or site categories in rows and then each element of on-page SEO as your header. - 317-300-4491 On Page Optimization

  • On-page SEO audit
  • Technical site audit
  • Link audit

Let’s start by looking at few important elements of on-page SEO, why they’re important, and tips on what you should look out for during your audit.

Title Tags

The purpose of a title tag is to make each page unique in terms of the page’s content. Since each page on your site should be unique, you need to have unique title tags for each page.

Meta Tags

The meta description tag should be written like how you would for PPC ad copy. Just as good ad copy on PPC campaigns will increase your CTRs, a good meta description will increase your click-through rate (CTR) on organic search.

Missing Title Tags

In addition to writing unique title tags, keep a list in your Excel sheet on pages that are missing title tags or title tags with just your company name on it.

Duplicate Title Tags

In Google Webmaster Tools under the same HTML improvements menu, there is a quick way to look at all your duplicate title tags on your site

Missing Alt tags

Besides having benefits like making your site disabilities compliant, alt tags are an important on-page SEO audit element.

Missing Image Names

Naming your images correctly plays a big part in image optimization. Make sure that images are named correctly when doing your auditing.

Company logo

One common mistake companies make is when naming their company logo. Designers tend to name the logo as logo.jpg. Instead add your company name as part of the image name like [company name]-logo.jpg.

Image optimization can be one of those low-hanging fruits when conducting your on-page SEO audit but can drive good amount of traffic through image searches.

Heading Tags

Header tags tell the search engines that this is the headline of your page. While auditing your site look out for H tags – if you’re missing any, or you have too many. Ideally, your main headline should be in H1 and then maybe sub-headings in H2.

Keyword Mapping and Cannibalization

    1. Missing an opportunity to increase the number of keywords you’re optimizing your site against.
    2. Confusing the search engines as to which page should rank for the keyword in question and as such letting the engines decide.
    3. One thing that an on-page SEO audit should uncover are multiple uses of same keyword on different pages on the site. This is not optimal because you’re.
    4. A good keyword to page mapping strategy can help resolve this and it should be a critical part of your on-page SEO audit.

On Page Optimization of Article Copy

There is no rule that says you must have a minimum number of words on your page. But always keep in mind that you should be describing your content well and your visitors should easily understand what your page is about and what message you are trying to convey.

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