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Search Engine Optimization - 317-300-4491 SEO in Indianapolis, Columbus and Bloomington IndianaSEO stands for “search engine optimization.”  It is the process of getting traffic from the free organic, editorial or natural listings on search engines. SEO has two major factors on-page optimization and off-page optimization.  Search Engine Optimization (SEO) is the process of making your website more visible to your potential customers for your chosen product or service. This means more of the right people visiting your website.

SEO is not complicated, but often it can appear to be.  The methods we employ have not been learned in online courses, nor have they been taken from theory manuals you can download. Everything we do has been gained from hard experience,

Writing and SEO

No. There are no magic formulas or weird science to SEO, and there’s no right or wrong way of doing things. SEO writing is very much a matter of common sense, and the application of some very simple points that are based on the idea of well constructed articles, and well constructed websites.

“Wait a minute!” you say. “We have a beautiful web site, and we include the web site address in all advertising campaigns. Why would people be unable to find our site?”

Of course, your current customers and persons already acquainted with your business would be likely to find your web site without difficulty. Wouldn’t they?

Enough potential

Are you absolutely sure that your advertising has reached enough potential customers?

Did you consider that some people simply do not read the newspapers?

How about people who didn’t get the issue of the magazine where you placed an expensive ad?

Did these people hear the radio broadcast when your commercial aired? 

Were they watching TV during the news hour?

Were they on the direct mail list for which you paid thousands of dollars?

So how about those search engines that everyone uses? Potential customers will type a word or two into the box, hit ’Enter’, and immediately find a listing for your company’s web site. One more click and you have another visitor. Search engines sure are great, aren’t they?

SEO Components

An SEO article is made up of two distinct, but very important components:

1) it has to contain relevant and value added content
2) it has to be supported by good website infrastructure .

Whether the article is for your own website or as part of a freelance writing contract, the most important thing to always remember when writing a Search Engine Optimized article, is to make it a GOOD article.

By good article, I mean the article must be useful to the reader. It should provide them with a benefit they can visualize, or offer something of value to them that is applicable and relevant to their lives or businesses. It should be something they can relate to easily.

Okay, so now you know a little bit about Search Engine Optimization. But is SEO really necessary?   A lot of business owners pose this question to us. 

Usually most people believe it is something that they can wait to do later, they are just happy having a good website. The fact is if you have a website then in all probability you want others to see it. You want it to reach as many people as possible so that they get the message the website and your business is trying to convey. People, in fact, pay too much attention to how the website looks and do not bother at all about how it will reach its intended audience. Every website belongs to a certain category and it will be offering some kind of service, information or product. There are people out there looking for what you are offering, but how do you reach them? This is where SEO comes into play.

Will My Website Get Indexed Automatically?

It is true that Google and other search engines are crawling the web continuously. By doing so, eventually, at some point in time it will also find your site and index it; just like it will index millions and millions of other sites on the net. In the process your site will get lost within the index among the millions of websites which are similar to yours. When someone searches for the products or services you are offering, it will look among similar millions of sites and list them in the search results according to their relevancy. All Google and other search engines want is to provide the most relevant information to the user. It wants the user to find the most accurate information possible. And SEO is the process that will help increase the relevancy of your site. Do not be fooled into thinking that you will be ranked within the top 10 among millions of other sites without doing anything.

You Need SEO To Be Found Online

You first have to find out the keywords or key phrases your customers are searching for and then rank well enough for people to find you online. If you are not a big name, people will not know you by your name or your website address, therefore you have to optimize your website on the keywords that your customers search to look for your services. Once you start ranking well on those keywords, suddenly you get a surge of visitors coming to your website. The more visitors you get the more sales you make.

Remember, if you are not within the 1st or the 2nd page of Google for the key phrases you are targeting, then your customers won’t find you. Research shows that approximately 80% of visitors won’t go beyond the first page of the search results. So if you are not within the top ten, you are missing out on 80% of the customers. That is exactly why you need SEO.

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