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Social Media

Social Media In Indianapolis Most agree that social media is important to your marketing strategy and everyone is beginning to realize the impact it makes as part of your optimization. As social media continues to grow and more time is spent maintaining sites, it is important to understand that social media is more than just a branding tool. There is no doubt that social media presence impacts organic search results.This can specifically be seen in social media signals. Social media signals, such as tweets, comments, likes, and +’s, tell search engines that the content being shared is valuable. The key to generating social signals is to create good content and engage actively. Web site traffic and rankings are increased when users are directed to the site through the use of multiple links from various social media signals.

Social Media Indianapolis, IN

Another simple way to improve social signals is to make it easy to share content. This can be accomplished by adding social sharing buttons directly on a web site. Personalized search is another example of how social media is affecting SEO. Search results vary from each user depending on location and the social media platform being used. Google’s launch of Search, plus Your World, personalizes search results with friend recommendations, photos, and posts. Bing is another search engine that has incorporated personalized searches. When signed into a Facebook account, the user will see relevant results that their friends have “liked.” Personalized searches can have a huge impact on click-through rates. People tend to trust recommendations from people in their social circles as opposed to search engine recommendations.

Facebook and Google + for Businesses

With more than 800 million active users on Facebook and 100 million users on Google Plus, the ability to share content on social platforms can have a huge impact on traffic to a web site. In the eyes of Google, social media is critical enough to add a social report to their Google Analytics software. In the past month, Google has added a report that shows how socially active a site is across networks, measures on-site user engagement, compares traffic patterns, and tracks conversations. This is yet another indication that search is not just about content, but also about people. It is also a way to track the time and effort put into developing social media. Social media is one piece of many that ultimately determines a site’s page rank. Below are some examples that can enhance social media strategy for search engines:

Social Media Strategies

  • Create sound content and add social sharing buttons on your web site
  • Share your content on social networks
  • Follow the 80/20 rule (i.e. about 80% of your tweets should be from a relevant industry news source and 20% of your tweets should be your own)
  • Interact with followers and engage in industry-related groups
  • Create a Google+ profile
  • Track social media content by adding campaign tracking to your URLs

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