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Internet Marketing

BeanBlossonWeb Online Marketing 317-300-4491

While all Internet Marketing companies specialize in one or more of these aspects of Internet Marketing, the conflicting terminology that different companies use can sometimes make it difficult to differentiate between them.

For example, one company might describe itself as a search engine submission specialist, while another might call itself a web positioning firm. In fact, both companies essentially perform the same service.

 

Online Marketing is a broad term which refers to a wide range of different techniques. Generally speaking, Online Marketing aims to:

 

  • Develop a visible and effective online presence for your business
  • Help you broadcast your products or services to potential customers
  • Convert your website visits into sales revenue
  • Help manage your business-customer relationship

We’ve set out the Internet Marketing terminology in the diagram below, which highlights the inter-relationship between the different disciplines:

 

BeanBlossomWeb Internet Marketing Design and Terminology

Internet Marketing is not an easy discipline to grasp, let alone master – in fact, SEO or Search Engine Optimization is probably one of the most challenging aspects of managing your online business presence simply because there is, in fact, nothing black and white about the process of optimizing a website for search engines. In SEO there are only ongoing observations, analyses, and adjustments… informed by strategy, tactics, and implementation. While this process might sound overwhelming, it doesn’t have to be.

There is no better time to capture the attention of your audience than when they have asked for what you offer. For the majority of business owners, search engines are the single greatest source of opportunity for lead generation, with some of the lowest cost-per-customer-acquisition available. No longer must you try and bring customers to you – meet them where they are and offer them what they want. In today’s ever-evolving marketplace, It doesn’t matter what YOU want to say to your customers, but what your customers want YOU to say that matters most. With the explosive growth of the internet worldwide, more and more companies are shifting a significant portion of their advertising budget to online marketing and SEO.

Website Optimization

Search engine optimization is about insuring that your website is built in a way that makes it easy for the search engine to discover your site and to determine what it is about. More importantly, it is a way to position your business in front of organic search traffic, at the moment they are looking for what you offer.

It’s 2012 and the SEO game is changing. With major search engine changes including the Google Panda & Google Penguin algorithm updates, it has become more important than ever to create engaging content and build natural, sustainable links. By building the credibility of your website naturally and ethically you can ensure that your website will continue to rank high regardless of the latest search engine algorithm changes

With more than 70% of search engine users clicking on organic results, strong search rankings can lead to huge increases in FREE, consistent traffic to your website. Maintaining rankings for a high-volume keyword in your niche can lead to astounding long-term ROI for your business.

With PPC, you are only winning as long as you are feeding the machine. As aggressive bidding wars and rising costs in pay-per-click advertising continue to lower profit margins, it is now more important than ever to focus on building your company’s organic search traffic.

Back in 1996 Bill Gates said, “Content is King” and this still holds very true today. Content, content, and more content. What is Google’s #1 product? The answer – Relevant Information. Relevant content is key when it comes to search engine rankings, increasing traffic and providing top rankings on Google, Yahoo, and Bing. Our team of experienced and creative web designers, developers and content writers will help increase the exposure of your website and maximize its true earning or traffic power. With the explosive growth of the internet worldwide companies are shifting a significant portion of their advertising budget to online marketing and SEO.

On Page Optimization and Off Page Optimization

There are two parts to Search Engine Optimization: On site and Off site.  On site is simply on site optimization to individual web pages, and off site optimization which usually known as link building. The result of great Search Engine Optimization is traffic. There are a multitude of factors that impact how websites get ranked in the natural or organic search results. Understanding these issues and making the required modifications are essential to improved positioning.

 On Page Services
  • Keyword Research
  • Title Tag Optimization
  • Image Optimization
  • URL Rewrites
  • SEO Page Content
  • Blog Development
  • Cross-Linking
  • SEO Site Architecture
  • Dynamic/Freshly-Updated Content
Off Page Services
  • Advanced Link Building
  • Content Syndication
  • Online Public Relations
  • Themed Link Targeting
  • Article Distribution
  • Press Release Distribution
  • Video Distribution
  • Blog Commenting
  • Forum Participation

How to Increase Website Traffic

The objective of search engine optimization is to increase a website’s traffic hits, and ultimately conversions, by ranking very high in the results of keywords searches on the search engines such as Google, Yahoo, Bing and more. The SEO process is often viewed as a struggle to rank well for just a few keywords, instead of a struggle to satisfy the needs of those entering the query. If you search on your best keywords you will see the leading sites in the rankings and to obtain traffic for your content you will need to rank higher than those top sites. There are no SEO secrets — just ranking and placement methodologies to follow in order to beat your competition in obtaining a high ranking for desired search keywords.

We realize that every business is different and search engine optimization needs vary based on the company’s goals, budget and revenue objectives. We customize every single one of our client’s campaigns, prioritizing the various factors involved in a campaign for maximum ROI (Return on Investment). There’s no one formula for success, as search engine optimization is a dynamic concept. We will look at your business, your website, and your competition to determine the best plan of action for your success through search engine optimization. 

Search engine optimization (SEO) is the single most important form of marketing available to businesses today. The world uses the internet to make decisions – what to buy, where to buy it, and who to buy it from. Search engines are the go-to tool for providing answers to the queries of prospective clients and customers. Press, push and plead all you want – If you’re not in the results, you’re not in the game.





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